Each of the 47 programs at Lasell has a corresponding 4-year plan or roadmap that the student’s academic advisors use to help them map out their courses. Within Marketing & Communications / Admissions, it has always been important for us to explain to prospective students that they start courses in their major from day one.
While you can repeat yourself over and over, being able to show it as well is sometimes even more powerful. The biggest challenge was finding a way to convey all of the necessary information without it being overwhelming.
The final design offers enough white space for the viewer to not feel overwhelmed, while clearly laying out the courses they will take throughout their time at Lasell.
